{"id":452,"date":"2023-12-26T11:52:58","date_gmt":"2023-12-26T11:52:58","guid":{"rendered":"https:\/\/nestro.com.tr\/?p=452"},"modified":"2023-12-28T11:27:04","modified_gmt":"2023-12-28T08:27:04","slug":"ust-gelir-grubuna-hitap-edin","status":"publish","type":"post","link":"https:\/\/menu.ridi.tr\/site\/blog\/ust-gelir-grubuna-hitap-edin\/","title":{"rendered":"\u00dcst Gelir Grubuna Hitap Edin"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"452\" class=\"elementor elementor-452\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d2b038 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d2b038\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d30e0af\" data-id=\"d30e0af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b386e02 elementor-widget elementor-widget-text-editor\" data-id=\"b386e02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.1 - 14-12-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-558 alignleft\" src=\"https:\/\/menu.ridi.tr\/site\/wp-content\/uploads\/2023\/12\/nestro-en-iyi-cafe-siparis-programi-2456-k-300x200.jpg\" alt=\"nestro-en-iyi-cafe-siparis-programi-2456-k\" width=\"403\" height=\"268\" srcset=\"https:\/\/menu.ridi.tr\/site\/wp-content\/uploads\/2023\/12\/nestro-en-iyi-cafe-siparis-programi-2456-k-300x200.jpg 300w, https:\/\/menu.ridi.tr\/site\/wp-content\/uploads\/2023\/12\/nestro-en-iyi-cafe-siparis-programi-2456-k-1024x682.jpg 1024w, https:\/\/menu.ridi.tr\/site\/wp-content\/uploads\/2023\/12\/nestro-en-iyi-cafe-siparis-programi-2456-k-768x512.jpg 768w, https:\/\/menu.ridi.tr\/site\/wp-content\/uploads\/2023\/12\/nestro-en-iyi-cafe-siparis-programi-2456-k.jpg 1066w\" sizes=\"auto, (max-width: 403px) 100vw, 403px\" \/>Restoran ve kafe i\u015fletmecili\u011finde gelen m\u00fc\u015fterinin say\u0131s\u0131 kadar, m\u00fc\u015fterinin sosyoekonomik niteli\u011fi de \u00f6nem ta\u015f\u0131maktad\u0131r. \u00d6zellikle orta-\u00fcst ekonomik gruba dahil m\u00fc\u015fteriler, sosyal \u00e7evrelerini de beraberinde getirmekte, bu durum i\u015fletme s\u00fcrd\u00fcr\u00fclebilirli\u011fini ve ekonomisini olumlu y\u00f6nde etkilemektedir. Yap\u0131lan bilimsel ara\u015ft\u0131rmalar sonucunda \u00fcst segment grubun restorana gelmesi restoran hakk\u0131nda ger\u00e7ekle\u015ftirilen sosyal medya payla\u015f\u0131mlar\u0131na ba\u011fl\u0131 olmaktad\u0131r. Bu payla\u015f\u0131mlarda ki\u015fileri etkileyen 3 ana durum bulunmaktad\u0131r. Bunlar;\u00a0<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Kendini ifade,\u00a0<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Sosyal fayda,\u00a0<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Stat\u00fc aray\u0131\u015f\u0131\u00a0<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">olarak s\u0131ralanmaktad\u0131r.\u00a0<\/span><\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">\u00d6zellikle \u00fcst segment m\u00fc\u015fteri grubunu hedefleyen m\u00fc\u015fteriler i\u00e7in m\u00fc\u015fterilerin stat\u00fc aray\u0131\u015flar\u0131 \u00f6zelle\u015ftirilmi\u015f i\u015fletme politikalar\u0131 ile (sadakat programlar\u0131, restoranc\u0131l\u0131kta yeni teknolojilerin kullan\u0131m\u0131, Premium \u00fcyelikler gibi) alt-orta m\u00fc\u015fteri grubunu hedefleyen i\u015fletmelerin, sosyal faydaya dayal\u0131 (indirim kuponlar\u0131 ya da kampanyalar gibi) i\u015fletme politikalar\u0131 ile m\u00fc\u015fteri gruplar\u0131n\u0131 hedefleyerek sat\u0131\u015flar\u0131n\u0131 artt\u0131rabilirler.<\/span><\/p><p>Ayr\u0131ca, yurtd\u0131\u015f\u0131nda ger\u00e7ekle\u015ftirilen saha ara\u015ft\u0131rmalar\u0131 sonucunda, en iyiler olarak adland\u0131r\u0131lan kafe ve restronlar\u0131n sahip oldu\u011fu 3 temel noktan\u0131n bulundu\u011fu tespit edilmi\u015ftir. Bunlar ;<\/p><ol><li>Payla\u015f\u0131m i\u00e7eriklerinde yiyecek-i\u00e7ecek sunulmas\u0131<\/li><li>\u00c7al\u0131\u015fanlara y\u00f6nelik payla\u015f\u0131mlar<\/li><li>M\u00fc\u015fteri kat\u0131l\u0131mlar\u0131n\u0131n belirli bir s\u00fcre sonra \u00f6d\u00fcllendirilmesi olmaktad\u0131r.<\/li><\/ol><div><span style=\"font-family: -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Oxygen-Sans, Ubuntu, Cantarell, Helvetica Neue, sans-serif;\">\u00a0<\/span><\/div><p><strong>NESTRO<\/strong> mobil uygulamas\u0131 ile \u00fcst segment grup hedefleyen i\u015fletmeler i\u00e7in elit program\/\u00fcyelikler olu\u015fturarak m\u00fc\u015fteri sadakat program\u0131 olu\u015fturabilir, temass\u0131z men\u00fc teknolojisini ilk defa kullanmalar\u0131n\u0131 sa\u011flayarak restoran ve kafe i\u015fletmecili\u011finde en yeni teknolojileri deneyimlemelerini sa\u011flayabilirsiniz.\u00a0<\/p><p>Ayr\u0131ca <strong>NESTRO<\/strong> Ak\u0131ll\u0131 men\u00fc sistemi ile t\u00fcm m\u00fc\u015fteri gruplar\u0131 i\u00e7in ki\u015filere indirim kuponu olu\u015fturabilir b\u00f6ylelikle i\u015fletmenize gelen ki\u015filerin fiyat avantajlar\u0131n\u0131 yakalayarak m\u00fc\u015fteri devaml\u0131l\u0131\u011f\u0131n\u0131z\u0131 sa\u011flayabilirsiniz.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00d6zellikle \u00fcst segment m\u00fc\u015fteri grubunu hedefleyen m\u00fc\u015fteriler i\u00e7in m\u00fc\u015fterilerin stat\u00fc aray\u0131\u015flar\u0131 \u00f6zelle\u015ftirilmi\u015f i\u015fletme politikalar\u0131 ile (sadakat programlar\u0131, restoranc\u0131l\u0131kta yeni teknolojilerin kullan\u0131m\u0131, Premium \u00fcyelikler gibi) alt-orta m\u00fc\u015fteri grubunu hedefleyen i\u015fletmelerin, sosyal faydaya dayal\u0131 (indirim kuponlar\u0131 ya da kampanyalar gibi) i\u015fletme politikalar\u0131 ile m\u00fc\u015fteri gruplar\u0131n\u0131 hedefleyerek sat\u0131\u015flar\u0131n\u0131 artt\u0131rabilirler.<\/p>\n","protected":false},"author":1,"featured_media":454,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[1],"tags":[31,30,15,11,22,28,29,18,20,33,12,35,19,34,17,23,14,24,32,27,25,21,26],"class_list":["post-452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-1-sinif","tag-birinci-sinif","tag-bistro","tag-cafe","tag-dijital-menu","tag-ekonomi","tag-ekonomik","tag-gelir","tag-hizli","tag-indirim","tag-kafe","tag-kampanya","tag-kazanc","tag-kupon","tag-memnun","tag-qr-menu","tag-restoran","tag-restoran-menu","tag-restorancilik","tag-sosyal","tag-statu","tag-temassiz-menu","tag-ust-segment","entry"],"_links":{"self":[{"href":"https:\/\/menu.ridi.tr\/site\/wp-json\/wp\/v2\/posts\/452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/menu.ridi.tr\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/menu.ridi.tr\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/menu.ridi.tr\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/menu.ridi.tr\/site\/wp-json\/wp\/v2\/comments?post=452"}],"version-history":[{"count":7,"href":"https:\/\/menu.ridi.tr\/site\/wp-json\/wp\/v2\/posts\/452\/revisions"}],"predecessor-version":[{"id":561,"href":"https:\/\/menu.ridi.tr\/site\/wp-json\/wp\/v2\/posts\/452\/revisions\/561"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/menu.ridi.tr\/site\/wp-json\/wp\/v2\/media\/454"}],"wp:attachment":[{"href":"https:\/\/menu.ridi.tr\/site\/wp-json\/wp\/v2\/media?parent=452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/menu.ridi.tr\/site\/wp-json\/wp\/v2\/categories?post=452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/menu.ridi.tr\/site\/wp-json\/wp\/v2\/tags?post=452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}