{"id":401,"date":"2023-12-26T09:11:48","date_gmt":"2023-12-26T09:11:48","guid":{"rendered":"https:\/\/nestro.com.tr\/?p=401"},"modified":"2023-12-26T15:29:27","modified_gmt":"2023-12-26T15:29:27","slug":"sosyal-medyanin-onemi","status":"publish","type":"post","link":"https:\/\/menu.ridi.tr\/site\/blog\/sosyal-medyanin-onemi\/","title":{"rendered":"Dijital Men\u00fc ile Sosyal Medyan\u0131n \u00d6nemi"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"401\" class=\"elementor elementor-401\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-88b92c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"88b92c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b25bb30\" data-id=\"b25bb30\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fceb339 elementor-widget elementor-widget-text-editor\" data-id=\"fceb339\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.1 - 14-12-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><b>Restoran ve kafe i\u015fletmecili\u011finde en \u00f6nemli gelir kayna\u011f\u0131 m\u00fc\u015fterilerdir.<\/b><\/p><p>\u00a0<\/p><p>Restoran ve kafe i\u015fletmecili\u011finde en \u00f6nemli kavram m\u00fc\u015fteri memnuniyetidir. M\u00fc\u015fterilerin sosyal medya \u00fczerinden ald\u0131klar\u0131 olumlu geri bildirimler, restoran\u0131n kalite ve hizmet alg\u0131s\u0131n\u0131n olu\u015fmas\u0131nda b\u00fcy\u00fck etkiye sahiptir. Yap\u0131lan bilimsel ara\u015ft\u0131rmalara g\u00f6re, m\u00fc\u015fterilerin sat\u0131n alma ve restoran\u0131 tercih etmelerinin birincil sebebi, <b>%70 oran\u0131nda sosyal medyada restoran taraf\u0131ndan verilen kalite duygusudur<\/b>. Bu nedenle, i\u015fletmelerin sosyal medya hesaplar\u0131n\u0131 d\u00fczenli olarak g\u00fcncellemeleri ve m\u00fc\u015fterileri memnun edecek i\u00e7erik payla\u015fmalar\u0131 olduk\u00e7a \u00f6nemlidir.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6db801f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6db801f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0d61ea4\" data-id=\"0d61ea4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d609ddb elementor-align-center elementor-widget elementor-widget-lottie\" data-id=\"d609ddb\" data-element_type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/menu.ridi.tr\\\/site\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/market-1702993009595.json&quot;,&quot;id&quot;:411,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;loop&quot;:&quot;yes&quot;,&quot;reverse_animation&quot;:&quot;yes&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;0&quot;,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;100&quot;,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.9.0 - 06-12-2022 *\/\n.e-lottie__container{display:inline-block;max-width:var(--lottie-container-max-width);width:var(--lottie-container-width);opacity:var(--lottie-container-opacity)}.e-lottie__container:hover{opacity:var(--lottie-container-opacity-hover);transition-duration:var(--lottie-container-transition-duration-hover)}.e-lottie__container svg,.e-lottie__container svg *{transition:none!important}.e-lottie__caption{color:var(--caption-color);margin-top:var(--caption-margin-top);text-align:var(--caption-text-align)}<\/style><div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5e1c9a0\" data-id=\"5e1c9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a32c7b5 elementor-widget elementor-widget-text-editor\" data-id=\"a32c7b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Yorum, be\u011feni ve payla\u015f\u0131mlar\u0131n m\u00fc\u015fterilerin restoran\u0131 tercih etmesi ile %91 ilintili oldu\u011fu ortaya \u00e7\u0131km\u0131\u015ft\u0131r. M\u00fc\u015fterilerin restoran\u0131 tercih etme karar\u0131nda fiyat\u0131n da etkili oldu\u011fu, ancak sosyal medya unsurlar\u0131n\u0131n daha b\u00fcy\u00fck bir rol oynad\u0131\u011f\u0131 g\u00f6r\u00fclmektedir. \u0130\u015fletmenin men\u00fc i\u00e7erik kalitesini iyile\u015ftirilmesi halinde m\u00fc\u015fterinin sat\u0131n alma niyetinde %8, men\u00fcde fiyat indirimi ger\u00e7ekle\u015ftirilmesi halinde ise %5 m\u00fc\u015fteri art\u0131\u015f\u0131 ger\u00e7ekle\u015fmektedir. Bu nedenle, i\u015fletmelerin m\u00fc\u015fteri taleplerini g\u00f6z \u00f6n\u00fcnde bulundurarak men\u00fclerini d\u00fczenlemeleri ve cazip indirimler sunmalar\u0131 m\u00fc\u015fteri \u00e7ekme potansiyelini art\u0131rmaktad\u0131r.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-75ba5fc elementor-widget elementor-widget-text-editor\" data-id=\"75ba5fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Sonu\u00e7 olarak, sadece dijital i\u00e7eriklerinizi do\u011fru y\u00f6netmeniz halinde, m\u00fc\u015fteri say\u0131n\u0131zda en az %13\u2019l\u00fck bir art\u0131\u015f olaca\u011f\u0131 yap\u0131lan saha ara\u015ft\u0131rmalar\u0131 neticesinde ortaya \u00e7\u0131km\u0131\u015ft\u0131r. M\u00fc\u015fterilerin hi\u00e7 gitmedikleri restoranlar\u0131 incelerken dikkat ettikleri unsurlar Instagram hesaplar\u0131nda yap\u0131lan olumlu yorum, be\u011feni ve payla\u015f\u0131mlard\u0131r. \u00a0\u0130\u015fletmelerin sosyal medya hesaplar\u0131n\u0131 etkin bir \u015fekilde kullanmalar\u0131, m\u00fc\u015fterileri memnun edecek i\u00e7erikler payla\u015fmalar\u0131 ve men\u00fcleri d\u00fczenlemeleri olduk\u00e7a \u00f6nemlidir.<\/p><p>\u00a0<\/p><p>Yap\u0131lan bilimsel ara\u015ft\u0131rmalara g\u00f6re m\u00fc\u015fterilerin sat\u0131n alma ve restoran\u0131 tercih etmelerinin birincil sebebi (%70) ise sosyal medyada restoran taraf\u0131ndan verilen kalite duygusudur.<\/p><p>\u00a0<\/p><p>\u00a0<\/p><p><b>Sosyal medya reklamc\u0131l\u0131\u011f\u0131nda kafe ve restoranlar i\u00e7in en \u00e7ok kullan\u0131lan uygulamalar; Instagram, Facebook ve Google \u0130\u015fletme profilidir.<\/b><\/p><p>\u00a0<\/p><p>M\u00fc\u015fterilerin hi\u00e7 gitmedikleri restoranlar\u0131 incelerken dikkat ettikleri unsurlar instagram hesaplar\u0131nda yap\u0131lan olumlu yorum, be\u011feni ve payla\u015f\u0131mlard\u0131r.<\/p><p>\u00a0<\/p><p>Yorum, be\u011feni ve payla\u015f\u0131mlar\u0131n m\u00fc\u015fterilerin restoran\u0131 tercih etmesi ile %91 ilintili oldu\u011fu ve fiyat olgusunun sosyal medya unsurlar\u0131ndan daha sonra bak\u0131lan bir olgu oldu\u011fu anla\u015f\u0131lmaktad\u0131r.<\/p><p>\u00a0<\/p><p>Yorum, be\u011feni ve payla\u015f\u0131mlar\u0131n m\u00fc\u015fterilerin restoran\u0131 tercih etmesi ile %91 ilintili oldu\u011fu bilinmektedir. M\u00fc\u015fteriler \u00f6nce sosyal medyada yap\u0131lan reklamlar\u0131 dikkate almakta, fiyata 2<\/p><p>\u0130\u015fletmenin men\u00fc i\u00e7erik kalitesi iyile\u015ftirilmesi halinde m\u00fc\u015fterinin sat\u0131n alma niyetinde %8, men\u00fcde fiyat indirimi ger\u00e7ekle\u015ftirilmesi halinde %5 m\u00fc\u015fteri art\u0131\u015f\u0131 ger\u00e7ekle\u015fmektedir.<\/p><p>\u00a0<\/p><p>\u0130\u015fletmenin men\u00fc i\u00e7erik kalitesini iyile\u015ftirilmesi halinde m\u00fc\u015fterinin sat\u0131n alma niyetinde %8, men\u00fcde fiyat indirimi ger\u00e7ekle\u015ftirilmesi halinde ise %5 m\u00fc\u015fteri art\u0131\u015f\u0131 ger\u00e7ekle\u015fmektedir.<\/p><p>\u00a0<\/p><p>Sonu\u00e7 olarak, sadece dijital i\u00e7eriklerinizi do\u011fru y\u00f6netmeniz halinde en az %13\u2019l\u00fck m\u00fc\u015fteri kazanaca\u011f\u0131n\u0131z yap\u0131lan saha ara\u015ft\u0131rmalar\u0131 sonucunda ortaya \u00e7\u0131km\u0131\u015ft\u0131r.<\/p><p>\u00a0<\/p><p>Sonu\u00e7 olarak, sadece dijital i\u00e7eriklerinizi do\u011fru y\u00f6netmeniz halinde, m\u00fc\u015fteri say\u0131n\u0131zda en az %13\u2019l\u00fck bir art\u0131\u015f olaca\u011f\u0131 yap\u0131lan saha ara\u015ft\u0131rmalar\u0131 neticesinde ortaya \u00e7\u0131km\u0131\u015ft\u0131r.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Do\u011fru yap\u0131land\u0131rma ve do\u011fru etkile\u015fimle sosyal medyan\u0131n g\u00fcc\u00fc ak\u0131l almaz boyutta. Bu su g\u00f6t\u00fcrmez bir ger\u00e7ek. Nestro ile bilimsel ara\u015ft\u0131rma ve uzman g\u00f6r\u00fc\u015flerini de baz alarak yapt\u0131\u011f\u0131m\u0131z ara\u015ft\u0131rmalar sonucunda sizin i\u00e7in en etkili potansiyel m\u00fc\u015fteri kazan\u0131m\u0131n\u0131 sa\u011flamay\u0131 hedefliyoruz. <\/p>\n","protected":false},"author":1,"featured_media":402,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[1],"tags":[31,61,30,15,11,67,22,28,29,18,71,20,33,12,66,35,19,34,17,65,63,70,62,23,68,14,24,32,27,64,69,25,21,26,60],"class_list":["post-401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-1-sinif","tag-begeni","tag-birinci-sinif","tag-bistro","tag-cafe","tag-dijital-icerik","tag-dijital-menu","tag-ekonomi","tag-ekonomik","tag-gelir","tag-gelir-kaynagi","tag-hizli","tag-indirim","tag-kafe","tag-kaliteli-menu","tag-kampanya","tag-kazanc","tag-kupon","tag-memnun","tag-menu-kalitesi","tag-musteri","tag-olumlu-yorum","tag-paylasim","tag-qr-menu","tag-reklamcilik","tag-restoran","tag-restoran-menu","tag-restorancilik","tag-sosyal","tag-sosyal-medya","tag-sosyal-medya-reklami","tag-statu","tag-temassiz-menu","tag-ust-segment","tag-yorum","entry"],"_links":{"self":[{"href":"https:\/\/menu.ridi.tr\/site\/wp-json\/wp\/v2\/posts\/401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/menu.ridi.tr\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/menu.ridi.tr\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/menu.ridi.tr\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/menu.ridi.tr\/site\/wp-json\/wp\/v2\/comments?post=401"}],"version-history":[{"count":11,"href":"https:\/\/menu.ridi.tr\/site\/wp-json\/wp\/v2\/posts\/401\/revisions"}],"predecessor-version":[{"id":503,"href":"https:\/\/menu.ridi.tr\/site\/wp-json\/wp\/v2\/posts\/401\/revisions\/503"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/menu.ridi.tr\/site\/wp-json\/wp\/v2\/media\/402"}],"wp:attachment":[{"href":"https:\/\/menu.ridi.tr\/site\/wp-json\/wp\/v2\/media?parent=401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/menu.ridi.tr\/site\/wp-json\/wp\/v2\/categories?post=401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/menu.ridi.tr\/site\/wp-json\/wp\/v2\/tags?post=401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}